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I'm michaelliu
welcome.
I've always felt a connection to products, the feeling of a product in my hand, the intersection of emotion and identity.
As an industrial designer, I utilize design thinking and brand strategy in order to design product and services. With deep analysis of market need and competition, I blend lifestyle and aesthetics, finding what's missing. I discover innovation solutions that tell a unique brand story, share iconic DNA and elevate and refine the product experience. Through design, I build connections between people and brands, users and products, quality, versatility and luxury.
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