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AZIMUT
MONOPOSTO
Fall 2023 - 14 weeks
ArtCenter Class Project
ABOUT AZIMUT
Founded in 1969 in Italy, Azimut Yachts offers one of the most comprehensive yacht ranges in the world from small flybridge motor yachts to large fiberglass superyachts (from 42 to 125 feet in length).
The brand stands out for the spirit of innovation that puts it at the forefront of trends and solutions in technology and design recognized throughout the world of yachting.
AZIMUT MONOPOSTO
Personal watercraft (PWC) is designed to hold only a small number of occupants, who sit or stand on the top of the craft for enjoying the recreation in the sea.
Azimut Monoposto brings the luxurious and adventurous spirit to the ocean world. Offering people ultimate versatility to bring all the accessories needed for various activities taxing the last several miles from yacht to main land.
MARKETING & COMPETITOR
These eight companies dominate the personal watercraft market nowadays. Most brands are entry level to mid range that fits for customer’s needs on the balance between comfort and performance with minimal maintenance needed.
Belassi, Taiga, Narke, T3mp3st are four super high-end brands focus on superior technology and luxurious materials using.
MARKETING MATRIX
Azimut Monoposto is dedicated to offering the most luxurious and adventurous experience to people in order to enjoy the ocean world in an ultimate new way.
DESIGN DIRECTION
Flowing. Smooth.
Repetitive. Integrated.
CONCEPT DEVELOPMENT
First round ideation.
Side view iteration.
Top view iteration.
At 5 meters long and 1.8 meters wide, the exterior dimensions of Monoposto recall the compact proportions of Azimut Atlantis. A dramatic waistline is sculpted into the silhouette, falling from the front light and encouraging the eyes towards the taillight and ‘dropping’ rear.
AZIMUT
MONOPOSTO
TAIL LIGHTING
Within the right textured handle, users can control acceleration. And the two integrated arrow buttons on the left side of the right handle control gear shift of forward and reverse.
INTEGRATED COCKPIT
STORAGE SPACE
BAND RACK ( keep surfboard stable )
CHROME STRIP ( prevent scratching from surfboard )
DECK & TAIL
Publication
AUTOMOTIVE DESIGN PLANET
Azimut Yacht Concept - A masterpiece of sleek design and impressive dimensions
https://automotivedesignplanet.com/students/1722008045-azimut-yacht-concept-a-masterpiece-of-sleek-design-and-impressive-dimensions
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